Insights for founders who build.

Practical, data-driven, lightly technical playbooks on starting up, fundraising, product, growth, finance, and hiring — written by operators who have shipped.

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Startup co-founders reviewing a product roadmap on a large screen in a workshop office

Product & Building

The 90-Day Path From Idea to a Shipped MVP

A week-by-week operating plan for technical founders who want traction, not a perfect codebase. What to build, what to fake, and what to cut when the clock is the real constraint.

Dana Okafor11 min read

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Founder typing on a keyboard beside a product analytics dashboard

Growth & Marketing

The Retention Curve That Predicts Your Next Raise

One chart tells investors whether your growth is real. Here is how to read it before they do.

Marcus Feld8 min read

Two engineers pair-programming at a standing desk

The Lightly Technical Guide to Your First Engineering Hire

How to evaluate an engineer when you are not one, and the three signals that actually matter.

Priya Nair9 min read

Founder reviewing a printed pitch deck with financial charts

Pre-Seed Fundraising, Decided by Data

The benchmarks, dilution math, and check sizes behind a clean pre-seed round in this market.

Alejandro Ruiz10 min read

Founder working through a runway spreadsheet with a notebook of unit economics

Startup Finance

Runway Math: The Burn Model Every Founder Needs

A spreadsheet you can build in an hour that turns fear about money into a decision you can make.

Sofia Bergman7 min read

Solo technical founder coding late at night by lamplight

Validate Before You Build: A Solo Founder's Playbook

Five cheap experiments that tell you whether an idea has legs, before you write a line of code.

Jate Whitman6 min read

Every beat, one obsession: helping you build.

Every guide lands in one of these. Deep, opinionated, and grounded in what actually works.

Starting Up

Validation, incorporation, legal, and the honest first steps.

Fundraising

Angels, VC, decks, term sheets, and the alternatives to all of it.

Product & Building

MVPs, no-code and code, and guides for the technical founder.

Growth & Marketing

SEO, content, acquisition, and product-led growth that compounds.

Startup Finance

Runway, burn, unit economics, and keeping the lights on.

Team & Hiring

Building teams, first engineering hires, and distributed work.

Reviews & Roundups

Hands-on tool reviews and ranked listicles of the best gear for founders.